GEN Z DOESN'T CARE ABOUT YOUR BRAND HERITAGE

Summary from the TLDR Marketing newsletter

Gen Z largely ignores traditional marketing. Brand prestige, polished ads, and big launch events have little impact. They prefer serialized content like “day 47 with this phone” over one-off campaigns. More than 80% of their purchase discussions happen in private DMs and group chats, so brands cannot track them. They trust creators more than brands or legacy media, and that trust now carries into offline meet-ups and hands-on events.