NOTES ON GOOGLE ADS NEW STRATEGY TOOL

Summary from the TLDR Marketing newsletter

Investment Strategy in Google Ads gives advertisers a fast way to see the 7-day performance impact of budget changes across all campaigns in one view. It centralizes projections at the account level and shows how removing budget limits could affect conversions, conversion value, or clicks. It is useful for short term periods such as Cyber Week, while Performance Planner remains better for longer planning horizons of up to one year. It still lacks fields for tCPA and tROAS, so advertisers should review its recommendations carefully and monitor outcomes.