JAGUAR'S DESIGN CRISIS JUST WENT FROM BAD TO WORSE

Summary from the TLDR Design newsletter

Jaguar's deeply divisive 2024 rebrand is still echoing through the company. The turmoil has culminated in the sudden removal of chief creative officer Gerry McGovern. Following declining sales, the dismissal of the ad agency behind the rebrand, and harsh criticism of McGovern's Type 00 concept EV, his departure strongly suggests that Jaguar's new leadership is losing confidence in the bold design direction introduced last year and may be preparing to pivot away from it.