HOW TO DO ANNUAL PLANNING FOR SEO

Summary from the TLDR Marketing newsletter

Annual SEO planning enables execution of high-impact initiatives, even in a volatile traffic environment. This piece describes a process beginning with a candid SWOT to assess internal strengths and external opportunities. Traffic goals are set using data from Google Search Console, separating branded queries and identifying meaningful baselines. These traffic targets are then tied directly to revenue, supported by TAM analysis. Each tactic is evaluated for lift and feasibility before being scheduled with clear milestones and dependencies. A strong plan also includes internal alignment, cross-functional support, and a defined structure for requesting resources or visibility.