DO SELF-PROMOTIONAL “BEST” LISTS BOOST CHATGPT VISIBILITY?

Summary from the TLDR Marketing newsletter

The majority of citations ChatGPT uses for product, software, and agency recommendations come from listicle content, with blog-based “best” lists leading across categories. A study found that brands that rank themselves highly in such lists were more likely to be recommended. In the software category, general landing pages were cited more than blog posts, while in product queries, actual product pages dominated. First-party links more often pointed to internal landing pages than to homepages or listicles. Citations from low-authority and non-editorial websites remain frequent, particularly outside of Google's ecosystem.