UNSPOKEN AGREEMENT DESIGNS SKINMETAL WITH YOUNG MEN AS CO-FOUNDERS

Summary from the TLDR Design newsletter

Skinmetal's brand identity was co-created with teenage boys, who acted as decision-making collaborators rather than traditional focus group participants, shaping a product and messaging that genuinely resonates with its audience. The packaging, colour palette, and typography balance industrial functionality with emotional authenticity, while campaigns focus on empowerment and everyday relevance rather than fear-based health messaging, reflecting a design process rooted in collaboration, respect, and real-world insight.