SPROUT SOCIAL'S 2025 SOCIAL MEDIA DICTIONARY

Summary from the TLDR Marketing newsletter

Social media shaped culture this year through viral slang, niche fandoms, and chaotic humour. Skibidi, Labubu, 6-7, and Pookie generated massive engagement. Sprout Social named “aura” the top word after trends like aura-farming and aura-maxxing turned it into a status signal. Rising terms such as GEO, Substack, micro-virality, AI slop, Clanker, and Group 7 point to growing AI awareness and tighter online communities shaping how people communicate.