PRIVATE LABEL'S ALLURE TRANSCENDS INCOME LEVELS

Summary from the TLDR Marketing newsletter

Affluent consumers are driving growth in private label grocery sales, with over 82% of households earning more than $100,000 reporting increased purchases of store-brand items. This shift reflects a broader trend where brand perception is being reshaped by price sensitivity and product quality. A majority of shoppers now view private labels as equal to or better than national brands. This changing sentiment is making store-owned brands a competitive tool not only for value shoppers but also for affluent buyers, redefining how brand equity is built across income segments.