HOW AMERICA'S BIGGEST RETAILERS ARE RETHINKING THEIR BUSINESSES AND THEIR STORES

Summary from the TLDR Marketing newsletter

Target, Walmart, and Best Buy are redesigning store operations to align more closely with ecommerce and retail media. Target is adjusting store layouts to separate fulfillment and in-person shopping. Best Buy's marketplace now offers 11 times more SKUs than physical locations and supports in-store media placements from partners like Meta and ESPN. Retail media is becoming central to these companies' strategies, not only generating ad revenue but also influencing traffic, inventory movement, and partner collaboration.