CINDERELLA JUST BECAME THE MOST VALUABLE IP IN TECH

Summary from the TLDR Crypto newsletter

Cinderella isn't just a childhood icon — she's becoming one of the most valuable assets in modern tech. Elf Labs [4] spent nearly a decade securing 100+ historic trademarks to characters like Cinderella, Snow White, and Rapunzel, then fused that IP with patented AI/AR tech to build a new category of connected entertainment.