CHATGPT JUST BECAME A PERSONAL SHOPPER. IS YOUR STORE READY?

Summary from the TLDR Marketing newsletter

ChatGPT's new Shopping Research feature transforms the AI into a personal shopper. It guides users through product discovery, comparison, and decision-making. It also collects preferences, budgets, and needs, iteratively refines recommendations, and pulls live product and retailer data. The AI evaluates product pages, ranks options, provides personalized buying guides, and explains trade-offs. This makes structured, complete, and consistent product data essential. Brands need to clean and standardize data and strengthen PDPs.