IS CREATIVITY REALLY DEAD?

Summary from the TLDR Design newsletter

D&AD's new Uncommon-led manifesto boldly asks whether creativity is “dead or alive,” blaming apathy and over-talking while urging creatives to “shut up and make.” However, critics argue it simply creates more noise, rehashes a tired question, and ignores the real structural issues—AI, unstable incomes, shrinking budgets—that creatives urgently need leadership and clear guidance on.