HOW ADVERTISING SHAPED THANKSGIVING AS WE KNOW IT

Summary from the TLDR Marketing newsletter

The Thanksgiving table as we know it today was largely constructed through deliberate brand positioning rather than historical accuracy. Products like turkey, cranberry sauce, and pumpkin pie were consolidated into the American holiday experience through nearly a century of advertising in publications such as Good Housekeeping. Brands focused on making these items feel essential, not only by promoting product features but also by associating them with emotional themes like family, gratitude, and tradition.