THE 5 MEDIA TRENDS I'M THANKFUL FOR

Summary from the TLDR Marketing newsletter

Pay-per-crawl experiments are creating ways for publishers to monetize AI use of their content. Vodcasts and creator-inspired formats are helping publishers reach audiences with more engaging video. Independent, creator-led media is scaling sustainably through subscriptions. Publishers are increasingly embracing marketing, running brand campaigns and paid promotions to highlight their credibility.