CRAFT REBRANDS AROUND 'CULTIVATION' TO SHOW HOW IT GROWS CREATIVE TALENT

Summary from the TLDR Design newsletter

Craft has unveiled a more mature brand identity that reflects its shift toward senior creative recruitment and long-term talent cultivation, moving away from its earlier playful look. Centered on the idea of “cultivation,” the new identity uses floral symbolism, refined typography, and global creative collaborations to express patience, growth, and the agency's role in helping creatives and teams flourish.