THE VALUE OF DESIGN IN A PRODUCT ORGANISATION

Summary from the TLDR Design newsletter

Design shouldn't be reduced to “product design,” because good design has always been holistic—considering context, systems, services, and the entire experience—yet product-centric labels risk narrowing its scope and blurring its unique value. Its real strength lies in combining deduction, induction, and especially abduction to generate and refine ideas, de-risk them, and translate intent into validated experiences alongside product and engineering, making labels far less important than a shared understanding that design's role is to guide the shift from the current situation to a preferred one through structured experimentation.