UPDATE THE PUBLISHING DATE ON OLD, HIGH-QUALITY ARTICLES

Summary from the TLDR Marketing newsletter

Updating the publishing date on older high-quality articles can quickly increase their visibility without rewrites, audits, or link building. A 30-minute batch refresh can move 10-40% of articles from low-ranking pages to page one because Google and LLMs favor freshness. This tactic shows which content benefits from a quick update and which requires deeper work.