HOW BRANDS ARE AIMING TO BUILD ‘ALGORITHMIC TRUST' AHEAD OF AN AI AGENT-POWERED BLACK FRIDAY

Summary from the TLDR Marketing newsletter

Brands are working to build algorithmic trust so AI agents can surface their products during a longer, AI-driven shopping window. Most consumers have used AI tools at least once. 68% report trying tools like ChatGPT, but only 2% use AI to make purchases, which shows a large gap that brands want to close. New tools such as Pulse and Atlas from OpenAI may speed adoption by proactively presenting personalized deals to shoppers. Brands are responding by encoding product data for machine understanding, strengthening verifiable brand values, and improving online reputation so AI agents can confidently recommend their products.