WORKFLOW DRIVING 23% OF B2B PIPELINE

Summary from the TLDR Marketing newsletter

Bolt.new uncovered 23% of net new B2B pipeline, driven by Freckle.io. They enriched personal email sign-ups from high-potential companies. The workflow imported sign-ups from Snowflake, filtered personal and work emails, enriched contact and company data, scored and prioritized Tier 1 leads, and pushed them to HubSpot with LinkedIn engagement steps. In the first 4 weeks, this generated $1.7M in pipeline, including Fortune 500 deals, and the process has now been expanded to all demo requests.