AI TOOK CENTRE STAGE AT ADOBE MAX LA 2025

Summary from the TLDR Design newsletter

Adobe MAX LA 2025 showcased Adobe's push to make AI a powerful assistant rather than a replacement, integrating conversational agents across Photoshop, Firefly, and Express to handle repetitive tasks through plain-language commands. Major updates included the advanced Firefly Image Model 5, refined generative tools in Creative Cloud, new video features like AI Object Mask, and enterprise solutions such as GenStudio and Firefly Foundry—aimed at speeding up workflows while keeping creative control firmly with humans.