OPENAI'S FIDJI SIMO PLANS TO MAKE CHATGPT WAY MORE USEFUL–AND HAVE YOU PAY FOR IT

Summary from the TLDR Marketing newsletter

Fidji Simo is steering OpenAI toward product-driven growth, positioning ChatGPT as a paid utility for shopping, planning, and work. This will change how people discover and evaluate products. Pulse shows how AI can deliver timely, personalized guidance, hinting at high-intent opportunities once compute expands. OpenAI is also tightening safety and privacy standards, which will shape how AI experiences are designed. AI-native commerce is accelerating, chat is emerging as a key recommendation channel, and ad models are evolving beyond traditional targeting.