GOOD VISUAL DESIGN, EXPLAINED

Summary from the TLDR Design newsletter

Appealing visual design relies on four core principles: aligning elements to a grid for cohesive layouts, establishing clear typographic hierarchy through strategic sizing, using intentional color palettes (often monochromatic for accessibility), and employing purposeful imagery that conveys brand identity without clutter. Real-site examples from Seed.com, Flamingo Estate, and Figma Shortcut demonstrate how limiting designs to three type sizes and two main colors creates balance and visual hierarchy. These deliberate choices—not chance—form the foundation of beautiful, usable interfaces.