US USERS WANT TO QUIT INSTAGRAM MORE THAN OTHER SOCIAL MEDIA ACCOUNTS

Summary from the TLDR Marketing newsletter

US search data shows that nearly 2M users per month are seeking ways to delete or deactivate social media accounts. Instagram leads the list, followed by TikTok, Snapchat, Facebook, and X. Instagram's high user dissatisfaction is tied to a growing recognition of addiction patterns driven by algorithmic design and self-comparison loops. TikTok also draws concern for its time distortion and high reactivation rate, while Facebook sees regret-driven account recoveries despite privacy concerns. Platforms like Reddit, Pinterest, and Threads generate minimal exit interest due to stronger perceived value, niche use cases, or integration barriers.