DISCOUNTS BOOST BRAND LOYALTY

Summary from the TLDR Marketing newsletter

Price discounts, loyalty points, and experiential rewards all lift customer loyalty. Discounts generate the strongest boost, and loyalty points and experiences outperform BOGO offers. Tactics that build emotional engagement create longer-lasting connections than incentives focused only on savings. Still, heavy discounting can weaken brand perception, train customers to wait for deals, and undermine long-term value. Promotions work best when used with intention rather than as routine price cuts.