WHATSAPP OWNS INDIA

Summary from the TLDR Marketing newsletter

WhatsApp has become essential business infrastructure in India despite being built for consumers. It forces small businesses to rely on manual workarounds, hacks, and risky mod apps because true automation sits behind the restrictive and costly Business API. Meta's shifting policies, delivery caps, and pricing make the platform unstable, and its ad-driven incentives prevent features that would separate personal and professional use. An ONDC-style messaging protocol that enables interoperability across apps would enable businesses to use purpose-built tools without abandoning WhatsApp, reducing dependence on a single platform.