THE TEXT OVERLAY FORMULA TO OPTIMIZE ADS

Summary from the TLDR Marketing newsletter

Optimized text overlays on videos and GIFs can increase clicks by up to 127%, and the best results come from placing medium sized text near the edges rather than the center. The research finds that X posts perform best when text covers 24% of the frame, Facebook sees up to 27% higher CTRs with medium text, and Instagram engagement peaks when text covers 11% of the frame. Static images work differently and tend to perform best when larger text is centered. These effects come from how viewers process the balance between text and imagery, which increases attention and engagement.