DESIGNERS MOST WARY OF “SOULLESS” AI CREATIVITY

Summary from the TLDR Design newsletter

AI adoption among creatives is accelerating rapidly, with over 90% using it and nearly half using it daily, yet designers are the most sceptical, reporting lower daily use, greater fears about lost originality, and more frustration with how AI affects the value of their craft. UK creatives are adopting AI more slowly and feel the most pressure to justify human creativity. Many creatives use AI in client work without disclosure due to fears of lower fees, highlighting an industry struggling to balance efficiency, ethics, and the preservation of genuine creative thinking.