TIKTOK'S BULLETIN BOARD

Summary from the TLDR Marketing newsletter

TikTok launched its bulletin board feature to help brands and creators send direct updates and exclusive content to followers in a simple one-to-many format. The feature has already been used in beta. Followers can join a creator's bulletin board from the profile page and receive inbox notifications they can react to with emojis. The feature is available to creators who are at least 18 years old and have 50K followers or more.