WHY FAN EDITS ARE MOVIE MARKETING MAGIC

Summary from the TLDR Marketing newsletter

Fan edits on TikTok use quick-cut scenes with popular songs to create emotional connections with characters and stories. Lionsgate leverages these edits to boost engagement, introduce younger audiences to older titles, and promote new releases. The studio creates its own edits and collaborates with fan editors to ensure content resonates while supporting conversion. These clips capture attention and deepen fan connection beyond traditional marketing.