TLDR · BIG TECH & STARTUPS

APPLE AIMS TO CAPITALIZE ON MINI APP TREND WITH NEW PROGRAM

links.tldrnewsletter.com4 min read

Summary from the TLDR newsletter

Apple's new Mini Apps Partner program gives Apple a 15% cut of in-app purchases for mini apps and games within larger 'super apps'. Mini app creators have been using loopholes to avoid Apple's in-app payments framework. The new program should help lock those software creators into Apple's preferred approach and guarantee more revenue for the company. Mini apps or games must be released by a party not directly or indirectly controlled by the developer of the dominant app to qualify for the new program.