MARK ZUCKERBERG WANTS ALL OF ADVERTISING. ANDY JASSY MAY HAVE A STRONGER CLAIM

Summary from the TLDR Marketing newsletter

Amazon appears to be in a stronger position than Meta to control more of the advertising ecosystem due to its growing AI tools, unmatched commerce signals, and major expansion into streaming TV. It claims it can help brands reach 90% of the streaming market through its data partnerships, and it has 80 million authenticated US households feeding its targeting systems. Its new AI tools for creative, planning, and campaign management suggest it could replace many functions handled by agencies, even as some marketers question how fast these tools will be adopted. Meta continues to push its own AI vision, but Amazon's deeper footprint in TV, ad tech, and first-party data gives it an advantage in this emerging battle.