MIDDLE-AGED VIEWERS POWER YOUTUBE LONG-FORM CONTENT

Summary from the TLDR Marketing newsletter

Middle-aged viewers aged 35-64 drive YouTube's long-form content, with 18% watching full-length movies and TV shows. These “content super-consumers” engage across genres and support multigenerational viewing, especially in households with children. Global engagement varies from 32% in India to 7% in Sweden. Markets like Brazil and Mexico show high smart TV usage.