THE IMPORTANT REASON BEHIND DORITOS' NEW MINIMALIST PACKAGING

Summary from the TLDR Design newsletter

Frito-Lay's minimalist Simply NKD Cheetos and Doritos show how packaging can manipulate perception—using stripped-back design to signal health, purity, and moral superiority even when the product itself is only slightly modified. The line illustrates how “healthwashed” minimalism convinces consumers they're making a healthier choice, highlighting the persuasive power of packaging in shaping belief and behaviour.