TURN EVERY EVENT INTO A GROWTH ENGINE WITH LINKEDIN EVENTS

Summary from the TLDR Marketing newsletter

LinkedIn introduced new enhancements to LinkedIn Events to help B2B marketers prove ROI, scale events efficiently, and reach the right audiences. Marketers using Event Ads see up to 31x more viewership, and brands such as Impact.com have doubled attendance. New integrations with ON24, Cvent, and Integrate allow event data, lead generation, and CRM connections to flow seamlessly for better targeting and measurement.