FAQ PAGES ARE COOLER THAN EVER

Summary from the TLDR Marketing newsletter

Adding FAQ sections to Webflow's template pages drove large traffic growth, especially from non-branded queries. Treated pages saw up to 8% lift while non-FAQ pages declined. FAQs captured high-intent, long-tail searches like “template website free” and increased AI search engagement. Clear and structured content can outperform traditional SEO tactics, making FAQs a powerful tool for discoverability.