WHY ADVERTISERS CAN'T OVERLOOK THE BUYING POWER OF VETERANS

Summary from the TLDR Marketing newsletter

Veterans are a high-income, tech-enabled audience with large purchasing power across home improvement, electronics, and digital shopping. With an average household income of $115K and above-average engagement with live and cable TV, they represent a premium consumer segment. Their strong presence in small business ownership and work-from-home roles creates further relevance for categories like office tech, software, and pet care.