SIGNALS-BASED VERIFICATION: IT'S NOT (JUST) ABOUT STOPPING FRAUD

Summary from the TLDR Product newsletter

Product leaders can improve user verification flows by layering passive, active, and behavioral signals. While the most common use case for risk signals is fraud, you can use the same principles to increase conversion, reduce friction, and make verification smarter [9] and more dynamic. Learn how to use signals across the customer journey in Persona's guide to a signals-based product strategy [9].