WHY MOST AIRDROPS SUCK

Summary from the TLDR Crypto newsletter

Most project airdrops fail because teams reward Discord activity and testnet farming instead of users deploying real capital and generating revenue. Teams should build products first to attract genuine TVL, then reward actual usage based on multiple metrics rather than launching tokens on day one as pure speculation. Marketing teams perpetuate ineffective airdrop strategies due to a lack of expertise or a fear of losing jobs by abandoning vanity metrics, resulting in reputation damage that can take years to recover as real users migrate to projects that properly identify and reward them.