HOW TO HELP YOUR HEAD OF MARKETING WIN EARLY

Summary from the TLDR Founders newsletter

When a new Head of Marketing joins, everyone rushes in with ideas - new deck, new brand, new campaign - and nothing tied to pipeline gets finished. Slow the chaos early. Align on two or three measurable goals for the first 90 days, make them public, and be explicit about what marketing isn't touching yet. Then help them deliver something visible that earns trust - refresh the homepage, fix demo follow-ups, or launch one targeted campaign that actually brings in leads.