LOS YORK'S PIXEL-BASED SYSTEM GIVES NETFLIX'S EYELINE A BOLD NEW VISION

Summary from the TLDR Design newsletter

The new Eyeline identity centers on the pixel as the core building block—a metaphor for creativity and technology—forming a modular grid system that scales seamlessly across its VFX, Studios, and Labs divisions, each distinguished by RGB color coding. With a typographic mix of Netflix Sans and ITC Garamond and a clean, minimal visual approach, Los York created a flexible, future-ready brand that avoids VFX clichés while unifying Eyeline's global teams and celebrating both its technical precision and cinematic creativity.