TLDR InfoSec · MISCELLANEOUS

META IS EARNING A FORTUNE ON A DELUGE OF FRAUDULENT ADS

links.tldrnewsletter.com3 min read

Summary from the TLDR InfoSec newsletter

Internal documents from late last year predicted that Meta would earn about 10% of its overall annual revenue ($16 billion) from fraudulent ads. Meta's automated system only bans advertisers if it is 95% certain that the ads are malicious. Otherwise, the advertisers are simply charged a higher rate. Documents also show that users who click on these scams or malicious ads are more likely to see them in the future.