EARNED MEDIA, BRAND JOURNALISM, AND AI VISIBILITY WITH NOAH GREENBERG (65 MINUTE PODCAST)

Summary from the TLDR Marketing newsletter

This podcast explores how brands can adapt to AI-driven search with Noah Greenberg, CEO of Stacker. It covers the shift from SEO to GEO, where earned media, brand mentions, and broad content distribution drive AI citations. PR, content, and SEO are converging, press releases are regaining relevance, and visibility grows through wide syndication. Measurement is moving from traffic and backlinks to trust, mentions, and influence.