KNOW THIS, DESIGNERS – YOUR WORK IS ACTUALLY A HUGE INCONVENIENCE

Summary from the TLDR Design newsletter

Working in branding is as much about navigating the complex journey of bringing an idea to life as it is about the idea itself. True success comes from partnering with clients, understanding the business landscape, building consensus, adapting to challenges, and protecting the creative work through a long, often unglamorous process, so that when a rebrand finally launches, it thrives because it was fought for and supported every step of the way.