TLDR · BIG TECH & STARTUPS

APPLE PREPARES TO ENTER LOW-COST LAPTOP MARKET FOR FIRST TIME

links.tldrnewsletter.com5 min read

Summary from the TLDR newsletter

Apple is developing an entry-level budget Mac designed for students, businesses, and casual users. The low-cost laptop is currently in active testing at Apple and in early production with overseas suppliers. It will be priced well under $1,000. Apple plans to launch it in the first half of next year. The move is a strategic shift for Apple, which has previously vowed not to chase market share with lower-end offerings.