‘TV' TODAY CAN BE DESCRIBED AS ANYTHING ON A SCREEN THAT FEELS RELEVANT, AUTHENTIC, AND WORTH AN AUDIENCE'S TIME

Summary from the TLDR Marketing newsletter

“TV” now means any video that feels worth watching. This could be on a phone, social feed, or traditional screen. Social video dominates viewing, especially for Gen Z and millennials who prefer creator-led content over high production. Short, serialized micro series built for vertical viewing are growing fast. As viewers accept more ads, streaming and social models are blending. Media companies today have to think beyond broadcast and create content and ads that work across platforms and creators in a world where “TV” lives everywhere.