YOUTUBE SHORTS NOW GENERATES MORE REVENUE PER WATCH HOUR THAN TRADITIONAL VIDEOS

Summary from the TLDR Marketing newsletter

YouTube Shorts now earns more revenue per watch hour than traditional videos. Strong ad performance, teen engagement, and higher conversion rates than TikTok have made Shorts a key growth driver alongside live sports and subscriptions. AI tools are improving content creation and shoppable video features, while direct response and retail ads led to a 15% rise in ad revenue.