PEPSICO REBRANDS FOR THE FIRST TIME IN 25 YEARS, AND I'M UNDERWHELMED

Summary from the TLDR Design newsletter

PepsiCo has unveiled a new logo, shifting from its 25-year-old design to lowercase letters centered on a “P” surrounded by shapes representing food, drinks, sustainability, and consumer focus, with a tagline of “Food. Drinks. Smiles.” However, critics find it overly complicated, underwhelming, and unlikely to raise awareness of its extensive portfolio beyond Pepsi itself.