PENTAGRAM USES CLEVER DESIGN TO BRING UNSEEN WOMEN INTO FOCUS

Summary from the TLDR Design newsletter

UNSEEN, a campaign by Marina Willer and Pentagram, brings global attention to the plight of North Korean women through striking visuals—a translucent red dot covering each woman's face to symbolize both erasure and resilience. Supported by Amnesty International and others, the campaign turns absence into presence using thoughtful design and ethical storytelling to confront hidden suffering while preserving dignity, reminding creatives that powerful work carries responsibility, meaning, and the courage to challenge audiences.