WHICH MARKETING CHANNEL PROVIDES THE BEST RETURN ON INVESTMENT FOR SMALL GAME PUBLISHERS?

Summary from the TLDR Marketing newsletter

Small game publishers get the best return when paid ads support, not replace, community-driven marketing. TikTok and Reddit increase awareness, but conversions and platform fees can hurt ROI. Publishers like No More Robots spend around $50k pre-launch to maintain visibility, while live events, digital showcases, and streamer collaborations sustain authenticity and word-of-mouth.