WHEN EXECUTION GETS EASY, TASTE GETS HARDER

Summary from the TLDR Design newsletter

As AI tools make design execution increasingly accessible to everyone, the traditional boundaries between designers and developers are dissolving—but this shift elevates rather than diminishes design's importance. The core value designers bring is now taste: the judgment to know what will resonate with users and businesses, which problems are worth solving, and why specific solutions will work in practice. This expanding role demands designers develop strategic conviction and fill a broader space that includes deep user understanding and business context, making it clear who truly contributes beyond mere execution speed.